Old El Paso x Takis Taco Shells
Walmart shoppers were asked if they could stand up to the fuego with the world’s hottest tacos. Influencers challenged their audiences to freak for heat. All were invited to #FollowTheIntensity as the show hit the road.
From Freezing to Fuego
The hottest tacos warmed up the frigid glaciers in Alaska. They continued to bring the heat to the afterparty at the Aurora Ice Museum.
Turning up the Heat
The hottest place in North America — Death Valley — got hotter. Afterwards, we blazed up more tacos in celebration at Snoop Dogg’s Birthday Party.
